HOW DATA REGULATIONS IMPACT AD ATTRIBUTION MODELS

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.

How to Automate Consumer Retargeting With Email MarketingEmail retargeting is a great way to engage with your customers. You can use retargeted e-mails to advertise items that they have actually added to their cart or recommend new products. You can also send retargeting emails to inactive customers, motivating them to re-engage with your brand nam